In my opinion, I believe that the game industry can be greatly affected and influenced by the increase of new technologies. This is mainly because the gaming industry requires technology in all of the areas of production, from manufacturing to advertisement. To put it simply, the gaming industry would not exist without technology. But when a new kind of technology is introduced into the gaming industry, many gaming companies may be affected.
An example of this is when the gaming company Nintendo created the Nintendo Wii (2006), which was one of the first video games console that utilised 'motion controls' as it's main form of functionality and user interface. Many other companies were affected by this, as this new form of technology made the other video game consoles of the time look very out-dated. Because of this, the other main video game companies (Microsoft and Sony) had to improve their own consoles so that they would not be outdated. This was so that the two companies, Microsoft and Sony, could try to avoid the Nintendo Wii becoming a much better console than the others. This can be shown as an example when Sony created a new motion controller for their games console, the PlayStation 3. This was their attempt to become equal to the new novelty of motion control that the Nintendo Wii was utilising. This also happened when Microsoft announced a new form of motion control for their console, the XBox 360, which used the players movements as controls. This was their attempt to make their console become better than the Nintendo Wii by having an product that was new, but worked with the current console.
Another example of how new technologies can affect the gaming industry is when earlier this year, Nintendo announced their new product called the Wii U. This also affected the other two companies, as it meant that they would have to work on other new technologies to become equal to the new console that had been announced. This may include either making better adaptions to their current consoles, or making new ones altogether. The right choices will have to be made to keep the target audiences intent on buying their product over others.
