This is a presentation I created that shows my resarch into advertising. This presentation also covers the term 'advergaming' and how it affects the games industry.
Friday, 22 July 2011
Tuesday, 19 July 2011
A2 Media Project Brief
For my project, I will produce a promotional package for a new computer/video game. This has to include two TV advertisements and two of the following:
· The cover of the game’s package,
· Two hyperlinked pages from the game’s website,
· A magazine advertisement for the game.
I have chosen this brief because I am very interested in the fundaments of game design and I hope that I am able to study further into the subject of game development in higher education.
As a starting point for this project, I will be analyzing three different magazine advertisements related to gaming, as this will help me learn about the advertising used for game promoting. Then, I will analyse three different game trailers. This will help me to brainstorm ideas about how to make the TV advertisements. Finally, I will analyse three different video game box covers, as this will help me to brainstorm ideas for my own game packaging.
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