Analysing Game Adverts - 2

This is the second advert I have analysed. This is advertising a Japanese fighting game called One Piece: Grand Battle.

This advert is also different from the first advert, as it favours to use imagery over information. This can make the advert look as if it is aimed at a younger audience. The use of bright colours and smooth edges on the pictures also makes the advert look like it is aimed at teenagers. The style of writing used is also less formal, with lines such as "Ahoy there mi' hearties!". This indicates towards a younger audience. This style of speech is also accosiated with pirates, which easily displays one of the game's aspects to the target audience.


In the background, there are two people fighting each other. This relates to the age rating of the game, as it would be unlikely to be aimed at younger children if it contained violence. The character at the front of the advert also has an angry expression, which again indicates that the violence would be aimed at an older audience. This is, however, counteracted by the cartoonish colours and art style. It shows that contrasting the two themes can display a very unique style, as not many games mix cartoonish art styles with a gritty gameplay style.