Analysing Game Adverts - 3

  

This is the final magazine advert that I analysed. The game advertised is a creative survival game called Spore.

This is another example of a game advert that favours visual aspects over raw text. This generally makes the advert more appealing to all target audiences, as not many people want to read a lot of information at once. However, this can make the advert appear too simplistic. This may also mean that the target audience might not be able to learn much about the product from this particular advertisement. This is why the imagery is so important towards the meaning of the advert, as the audience may have high expectations for a game that has promising imagery (i.e. pictures of gameplay with stunning graphics, etc.).

The different hands are holding different controllers from much older gaming consoles. This connotes to evolution of gaming, which is backed up with the flavour text "The Next Stage in Evolution". This can indicate that the new game is aimed to be much better than most other games. The connotation of the game controller growing out of a person's hand can indicate towards how important and large the gaming industry has become over the years. This can also show that this particular industry has become a big part of many people's lives.