Budgeting is a very important aspect of advertising, as it is a good idea to try and save money when filming and producing the final product. One reason for this is that general advertising can be very expensive. From my research, I have found that the price of advertising can be very variable. The price of the advert all depends on what channel it will be shown on, how long the advertisement is, what time the advert will be shown at and what TV shows will the advert be viewed between. From my research, I have found that it can cost around £10,000 to show an advert on Channel 4 at around 2pm. However, showing the advert on the same channel at 4pm can cost around 25-30 thousand. This cost can increase to hundreds of thousands of pounds if the advert is shown on TV around 5-8pm on the same channel.
For the props, equipment and location cost, I have made a list of all the major items that I used and how much I paid for them.
Filming location - permission from local farmer to use his field for filming purposes (free)
Actors - help from classmates (free)
Actors - help from classmates (free)
Canon EOS 600D Digital Camera - Borrowed from college (free)
Tripod - Borrowed from college (free)
Knight's costume - Rented from local costume shop (£20 for the week)
Knight's weapon - Borrowed from a friend (free)
Mage's costume - Borrowed from a friend (free)
Adobe After Effects Editing Software/Final Cut Pro Film Editing Software - Using college program (free)
If I were to pay for all of the props, locations, actors and equipment, the prices would be much more expensive. These are the estimated prices that it would cost to shoot the film in a real life senario.
Filming location - roughly £750 per week
Actors - roughly £50
Canon EOS 600D Digital Camera - roughly £300 per day
Tripod - roughly £45 per day
Knight's costume - £20 per week
Mage's costume - roughly £15 per week
Adobe After Effects Software - £499.99 (price from official Adobe website)
Final Cut Pro Editing Software - £550 (price from official Apple website)
Evidence for your financial planning which shows you considering all of the elements of a practical production including equipment, costume and software.
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